Tianma made its debut at SID 2025, leading the new visual world of display with its "Good Screen" technology

On May 13, US time, the International Display Week (SID Display Week 2025), known as the "Oscar" of the global display industry, officially kicked off in San Jose, USA. As the "technological vane" of the global display industry, this exhibition brought together the world's top companies to jointly build the future of display technology.

Tianma Microelectronics, a leading Chinese display company, brought a number of world-first technologies, forward-looking products and innovative solutions to the exhibition. Through the display and scene experience of hard-core technologies such as flexible OLED, Micro-LED, hidden display, invisible display, etc., it fully demonstrated its innovative strength in the fields of mobile phones, automotive, IT, special displays, smart wearables, etc., and explained to the global audience the diverse connotations of "a good screen". Tianma President Cheng Cheng was invited to attend the opening ribbon-cutting ceremony.

The world's first three-in-one light-sensing functional screen HOI

Tianma has launched the world's first three-in-one light-sensing function screen HOI (Hybrid Optoelectronic Integration), which integrates the three core functions of fingerprint recognition, color temperature perception and life monitoring with the innovative technology of the in-screen sensor. The screen supports multi-finger recognition of up to 75% of the screen area, greatly enhancing the safety and convenience of use. In terms of environmental adaptability, the environmental perception sensor equipped with the HOI screen can accurately identify the light intensity of 0-100K lux and the color temperature range of 2000-8000K. Whether moving from indoors to outdoors, or switching between dark and noon strong light scenes, the screen can respond quickly and adjust to the optimal display parameters, always maintaining excellent visual presentation effects.

It is worth mentioning that the built-in life sensor of the screen can monitor the service life of OLED in real time, and dynamically optimize the display parameters through intelligent compensation algorithms to ensure the stability of image quality throughout the product life cycle, effectively relieve visual fatigue, and bring users a healthy and comfortable viewing experience. In addition, thanks to the advanced embedded integration process in the screen, the HOI in-screen sensor achieves nano-level vertical stacking, which effectively reduces the weight of the product while saving internal space, redefining the technical standards and user experience of high-end OLED screens.

The world's first hidden display and full-viewing anti-peep display

Tianma's first 12.3-inch light wood hidden display is the world's first integrated product of hidden display technology and full-view anti-peeping technology. Through a special process that integrates high-efficiency thin Mini-LED backlight, it has achieved a breakthrough in both hidden display and all-round anti-peeping. When the screen is off, it presents simulated wood grain aesthetic decoration. When it is lit, the floating dynamic picture can be seen from the front angle, and the wood grain texture is still displayed from the oblique angle. This innovative solution not only realizes the conventional left and right anti-peeping functions, but also creates a breakthrough in the all-round wide-view anti-peeping experience. While ensuring driving safety, it perfectly presents the integration of technological aesthetics and humanized design. The thin solution provides more space for cockpit design.

Multiple scene applications, shaping a new paradigm for good screens

Good mobile screen, reconstructing the experience in four dimensions

Tianma defines new standards for mobile phone screens from four dimensions: extreme border, transparent display, healthy eye protection, and environmental protection and power saving. The SLOD (Stacked Layer OLED Device) technology unveiled at the exhibition integrates multiple good screen standards and has three characteristics: low power consumption, high brightness, and long life. Compared with conventional single-layer OLED, the power consumption of this product is reduced by 30%, and the life is 4 times that of single. It can not only eliminate users' charging anxiety and extend the use cycle of mobile phones, but also has a global brightness of 3200nits and a peak brightness of 10000nits (APL 10%), which can achieve good readability under strong light and make outdoor pictures clearer. At the same time, SLOD technology greatly reduces lateral crosstalk, presenting ultra-high contrast and perfect low grayscale display, making night reading more comfortable. Combined with 100% DCI-P3 cinema-level color gamut coverage, it presents a real and transparent visual effect.

Medical grade screen, the cornerstone of smart medical display

Tianma's medical-grade display solution, the 30.9-inch 12MC medical imaging diagnostic display, reshapes the clinical diagnostic standards with its ultra-luxury performance configuration. With its ultra-high resolution (4200×2800) of 12 million color pixels, ultra-high brightness of 1200cd/m², and ultra-high contrast of 2000:1, the screen constructs a three-dimensional hierarchy between human glands, tendons, muscles, bones, blood vessels and lesions, and can clearly display the details of various lesions in medical images. Through the combined effect of brightness and contrast, a prominent sense of hierarchy is formed, which is more conducive to the confirmation of the location of the lesion. Even medical images such as breast X-rays that require extremely high display accuracy can be perfectly presented. Real 10-bit high grayscale can present a color reproduction capability of 1.07 billion color levels (customers can customize higher grayscales), making the picture transition smoother and more delicate. Even in the face of extremely subtle differences between early lesion tissues and normal tissues, the display can clearly capture them, greatly improving the doctor's diagnostic efficiency and accuracy.